Mostly cream. A lot of air.

Four colors, always these values. Select any value to copy it.

Porch Cream

The page. Most of what you see is this color, and most of what you feel is the room it leaves.

Magnolia

Green does the talking. The name, the bag, the box.

Sage Leaf

The leaves in the logo. It softens whatever sits beside it.

Sister’s Ink

The pen. It writes the handwriting, and not much else.

In proportion.

Look at any page, bag or post and this is roughly the balance you should see.

Porch CreamMostly
MagnoliaSome
Sage LeafA little
InkA touch

In pairs.

Choose a background and a text color. Sister’s Ink is the handwriting color, and on Magnolia the pen turns sage.

Fresh finds are waiting.

9.2:1

All text. The default.

Background
Text

In pictures.

MagnoliaDeep green silk in soft folds
Sage LeafA sage linen shirt dress with a cream hang tag
Porch CreamA cream woven label in a white eyelet blouse
Download
Guidelines
The full guidelines. PDF, 11 MB.
Download
Assets
Logos in SVG and PNG, and the palette. ZIP, 3.1 MB.