The name, the conversation and the note.

Three voices. Set them small and let them breathe.

The name

Bethany Elingston

Names and headlines, in sentence case. Capitals belong to the logo.

Sister’s Downtown

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ’ , . ! ?

The conversation

Albra

Everything she would say out loud. Albra Sans for menus, prices and sizes.

She picks every piece herself, and you can tell.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ’ , . ! ?

Sizes XS to XL. Linen dress, $128.

The note

Bradley Hand Bold

One short line at a time, always written, never typeset. In Sister’s Ink, and in sage on Magnolia.

Five sizes.

For a 1920 px page. Scale them together for anything else, and resist adding a sixth.

All together.

A Friday poster. One headline, one picture, a few words, one line in her hand, and a small name at the foot.

New inAtmore, AlabamaFall

Fresh finds
are waiting.

A rail of linen dresses

Every piece in the shop was picked by Sister. If you cannot make it in on Friday, ask and she will set one aside.

Try a line.

Handwriting is left out here, because it should be written, not typed into a form.

Fresh finds are waiting.

Typeface
Download
Guidelines
The full guidelines. PDF, 11 MB.
Download
Assets
Logos in SVG and PNG, and the palette. ZIP, 3.1 MB.