The logo stays small. The materials do the work.

Keep scrolling to walk through each piece.

Neck label
Neck labelWoven cotton, stitched at both ends. The name and the handwriting only.
Hang tag
Hang tagUncoated cream card on waxed twine. The first thing she reads.
Tissue and seal
Tissue and sealPlain tissue, one round sticker, a Magnolia box underneath.
Shopping bag
Shopping bagMagnolia paper and a cream cord. The logo stays small.
Tote
ToteNatural cotton, one color, printed small.
A note in every order
A note in every orderHandwritten, on her own paper, as if she packed it herself.
Envelope
EnvelopeCream outside, Magnolia under the flap.
The shopfront
The shopfrontDeep green paint, cream letters, nothing lit up.
The shop sign
The shop signThin cream letters, standing just off the wall.

The lining.

A small repeat from the logo’s own leaves, printed tone on tone. A quiet surprise, found where something gets opened: tissue paper, a box lid, the inside of a bag.

Leaf pattern tone on tone on creamLeaf pattern tone on tone on Magnolia

On her feed.

A calm grid: her own photos, a fabric or detail, and one line of type. The profile image is the bird, and nothing else.

A smiling woman in a blue sweater in the shop
Gold earrings on linen
Emblem
A smiling woman in a brown top in the shop

New this
Friday

A smiling woman in a denim dress in the shop
A rail of linen dresses
The screen, logo onlyA phone showing only the logo, on sage tile
Download
GuidelinesThe full guidelines. PDF, 11 MB. Download
AssetsLogos in SVG and PNG, and the palette. ZIP, 3.1 MB.