A bird, a name and a handwritten word.

Keep it small, keep it clear, and let it breathe.

Sister’s Downtown primary logo

Four parts,
one story.

Choose a part to see it on its own.

One family.

The horizontal goes where height is short, the name where the bird has already been seen, and the bird where only a small mark fits.

HorizontalSister’s Downtown horizontal logo
EmblemSister’s Downtown emblem logo
BirdSister’s Downtown bird logo
One colorSister’s Downtown primary logo
NameSister’s Downtown name logo
On Magnolia. The pen turns sage.Sister’s Downtown primary logo

Drawn on a grid.

The logo is drawn on its own construction grid, so the bird and the name hold their proportions at any size.

The bird on its construction gridThe name on its construction grid

Give it room.

Keep clear space of x all around. x is three quarters of the height of the S in the name.

Primary logo with clear space of x marked on all four sides

Never smaller.

The smallest each version may go, shown actual size on screen.

Primary120 px
Horizontal172 px
Name96 px
Emblem72 px

Please leave it as it is.

Drop the apostropheDrop the apostrophe
Change the colorsChange the colors
Stretch or squeezeStretch or squeeze
Retype “downtown”Retype “downtown”

Just the one file.

Choose a version and a color. SVG is for print and web. PNG is 2000 px wide with a transparent background.

Selected logo preview
Version
Color

Download SVGDownload PNG

Download
Guidelines
The full guidelines. PDF, 11 MB.
Download
Assets
Logos in SVG and PNG, and the palette. ZIP, 3.1 MB.