Short sentences, real names, no shouting.
The way she talks across the counter.
- Warm, not cute.
- Polished, not stiff.
- Personal, not casual.
- Excited, not loud.
Say this,
not that.
- Fresh finds are waiting.HUGE NEW ARRIVALS DROP!!!
- I saved this one for you.Limited stock, act now.
- New in this Friday.You will not believe what just landed.
- Come see it.Shop the must-have looks of the season.
Her words.
Use
- Picked
- Saved
- Fresh
- This Friday
- Come see it
- Hey Sister
- Downtown
Leave out
- Luxury
- Must-have
- Hurry
- Exclusive
- Babe
- Slay
- Sale!!!
In her own hand.
The same voice in three places.
The linen dress came in, and it is even better in person. I saved a few in every size.
Fresh finds are waiting.
Hey Sister, here is what came in this week. Come by Friday, or tell me your size and I will set one aside.
Thank you for shopping with us. I hope you love wearing it as much as I loved finding it.
The sign-off. On every bag, note and email.
GuidelinesThe full guidelines. PDF, 11 MB. Download
AssetsLogos in SVG and PNG, and the palette. ZIP, 3.1 MB.